Buy Just One Share Of Stock Framed Certificate
Give a share of Coca -Cola Stock as a Gift.
SAN FRANCISCO, April 17, 2003 -OneShare specializes in servicing a need that most brokerages won't touch, the purchase of just one share of stock as a gift.
Throughout the year, and especially during the holiday seasons, financial columnists, brokers, and on-line discussion groups start to hear one question repeatedly. The question asked is "Where can I buy just one share of stock® to give as a gift?" The answer now being given is a company called "OneShare.com".
OneShare is quickly becoming the only source for one-share transactions. Most traditional brokerages will not touch single share transactions because it financially does not make sense for them to do so. As a result OneShare.com is beginning to get referrals from brokers at respected firms like Charles Schwab and Merril Lynch and from financial columnists across the country. Founder and CEO Lance Lee states, "The single share market is growing rapidly as people are becoming aware of our service." The service OneShare.com provides is the one share stock transaction, the guaranteed delivery of the unfolded stock certificate, and the custom framing the stock certificate.
Who are these people asking for single shares? "Parents and Grandparents make up half our customers. They are using the one share to pass on the value of stock ownership to the younger generation," founder and CEO Lance Lee states. Other customers of one share include adult first time investors who are intimidated by the market, but want to get their feet wet, and adult fans of a certain company who want to display their ownership.
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"Giving stocks as gifts is an easy concept to grasp," says Lee, "But making it happen was everything but easy." As Lee explains it, "We had to marry all the complexities needed to transact a stock purchase with all the features needed to give the stock as a gift." Lee says with a grimace on his face, "We then had to try and simplify the whole order process to meet consumer's expectations of one click purchasing!"
The result is a patent pending process that allows consumers to buy stocks as they would on an online brokerage site. The big difference between OneShare.com and a typical brokerage is that it allows consumers to buy stocks as they would in any e-store like Amazon.com. The user clicks on the stock they want to purchase, the stock is placed into a shopping cart, and then they can checkout with their credit card. "We basically had to invent a new category for ourselves" states Lee, "for which we coined the term, merchandising equity." Lee further quips, "Our mission is to make giving stocks on the web as easy as giving socks!"
Oneshare charges a combined commission and fee of thirty-nine dollars, and will custom frame the stock certificate for an additional thirty-four to seventy four dollar. OneShare.com claims that no brokerage can match their rate and offers a guarantee to frame the certificate for free if a consumer can find a cheaper price for the same quality framing. Lee asserts, "Even with a unique product, if we cannot offer value, no one will buy our product."
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